Факторы повышения международной конкурентоспособности компаний розничной торговли (на примере FMCG компаний) / Factors of international competitiveness improvement for retail companies (using the example of FMCG companies)

Аннотация

The existing literature highlights various factors that increase the competitiveness of FMCG companies. Most of the authors chose ROE to measure the level of competitiveness in a company. The global expansion of FMCG companies is identified by the authors as the most influential aspect of increasing competitiveness.The purpose of the thesis is to identify, study and identify the factors that increase the competitiveness of international retail companies using the example of FMCG. To achieve the research goal, this study highlights the essence of competitiveness, identifies various factors that increase the competitiveness of companies, examines the main features and trends in the development of FMCG companies, assesses the level of sustainable development of the company as one of the factors that increase the competitiveness of FMCG companies. The object of the study of this work is the FMCG research of the company. The subject of the study of this work is the factors of increasing competitiveness. The study examines the Return on Equity of various FMCG companies for 2023 in accordance with global data, as well as factors affecting the Return on Equity. Using OLS regression, dynamic general correlating effects and comparative analysis. The data is taken from the statista.com,Investopedia,LinkeDln,Marketus, WSJ, Consultancy, EazyLeads, Sustainalytics.com . The research conducted as part of this study revealed a number of interesting discoveries. Firstly, FMCG companies, while developing, can cooperate with their competitors and at the same time achieve more successful results when entering a new market. Secondly, most of the companies in the sample with a high ROE maintain their sustainable development. Thirdly, the global expansion of companies has a greater impact on the competitiveness of FMCG companies, while ecommerce has no effect, despite the fact that many areas are developing an electronic format. In conclusion, recommendations are given on improving the competitiveness of FMCG companies and their further economic development