Цифровая дипломатия Министерства иностранных дел Германии во время пандемии COVID-19
Аннотация
В выпускной квалификационной работе рассматривается цифровая дипломатия как инструмент публичной дипломатии, которая используется для связи с общественностью. Отражены способы и методы применения цифровой дипломатии Германии как для коммуникации с общественностью, так и с другими политиками. Описаны инструменты цифровой дипломатии Германии. Проведен компаративный анализ инструментов осуществления цифровой дипломатии среди ключевых государств Европейского союза, также проведен контент-анализ публикаций Твиттер аккаунта МИД Германии. Проанализированы публикации МИД Германии по 3 ключевым областям.
The master's thesis examines digital diplomacy is considered as a tool of public diplomacy, which is used for public relations. The ways and methods of applying German digital diplomacy both for communication with the public and with other politicians are reflected. The tools of German digital diplomacy are described. A comparative analysis of the tools for implementing digital diplomacy among the key states of the European Union was carried out, also a content analysis of the Twitter publications of the German Foreign Ministry account was also carried out. The publications of the German Foreign Ministry were analyzed in 3 key areas.
The master's thesis examines digital diplomacy is considered as a tool of public diplomacy, which is used for public relations. The ways and methods of applying German digital diplomacy both for communication with the public and with other politicians are reflected. The tools of German digital diplomacy are described. A comparative analysis of the tools for implementing digital diplomacy among the key states of the European Union was carried out, also a content analysis of the Twitter publications of the German Foreign Ministry account was also carried out. The publications of the German Foreign Ministry were analyzed in 3 key areas.