Селебрити-дипломатия как инструмент «мягкой силы» Италии
Аннотация
Работа посвящена анализу селебрити-дипломатии в качестве инструмента «мягкой силы» Италии и особенностях ее реализации в данном государстве. В связи с этим были подробно изучены теоретические основы данных концептов: понятие «мягкой силы» и ее инструменты, понятие селебрити-дипломатии. Особое внимание было уделено разбору критики, которой подвергается концепт селебрити-дипломатии и даны комментарии автора на этот счет. Была проанализирована деятельность различных итальянских знаменитостей и их вклад в формирование притягательного внешнеполитического образа Италии и распространение национальной культуры государства за рубежом. По итогу работы была выявлена особенность итальянской селебрити-дипломатии – эффективное распространение итальянскими известными личностями музыки, фильмов и итальянской дизайнерской одежды, в большей степени, в страны Европы и США.
Ключевые слова: селебрити-дипломатия, «мягкая сила», Италия
The research is dedicated to the analysis of celebrity diplomacy as an instrument of «soft power» of Italy. In this regard, the theoretical foundations of these concepts were studied in detail: the concept of «soft power» and its instruments and the concept of celebrity diplomacy. Special attention was paid to the analysis of criticism encountered by the concept of celebrity diplomacy. There were also analyzed the activity of different Italian celebrities and its contribution and influence on the formation of an attractive image of Italy and the spread of the national culture of the state abroad. As a result of the work, a feature of Italian celebrity diplomacy was revealed – the effective distribution by Italian famous celebrities of Italian music, films and designer clothes mostly to the countries of Europe and the USA.
Key words: celebrity diplomacy, «soft power», Italy
Ключевые слова: селебрити-дипломатия, «мягкая сила», Италия
The research is dedicated to the analysis of celebrity diplomacy as an instrument of «soft power» of Italy. In this regard, the theoretical foundations of these concepts were studied in detail: the concept of «soft power» and its instruments and the concept of celebrity diplomacy. Special attention was paid to the analysis of criticism encountered by the concept of celebrity diplomacy. There were also analyzed the activity of different Italian celebrities and its contribution and influence on the formation of an attractive image of Italy and the spread of the national culture of the state abroad. As a result of the work, a feature of Italian celebrity diplomacy was revealed – the effective distribution by Italian famous celebrities of Italian music, films and designer clothes mostly to the countries of Europe and the USA.
Key words: celebrity diplomacy, «soft power», Italy