Совершенствование мотивации персонала в Айрон Фитнес Ворлд с помощью внедрения внутреннего маркетинга персонала
Аннотация
ABSTRACT
For final qualifying work: "The perfection of employees motivation in Iron Fitness World with the help of the implementation of internal marketing".
The Master Thesis performed on 59 sheets (A4 format, font Times
New Roman, font size 14, 1.5 line spacing), excluding attachments.
Number of tables - 8 (excluding attachments).
The number of figures - 7 (excluding attachments).
The number of formulae – 0 (excluding attachments).
Key terms - Motivation of employees, Internal Marketing, Motivators, Customer Service.
Final qualifying work consists of introduction, two parts, conclusion, bibliographical list, applications.
In the theoretical part presents the basic concepts, objectives of assessment, its types and forms, stages, criteria and methods.
In the practical part describes the General characteristics of the investigated enterprise and the activities of the personnel management, the analysis of the effectiveness of certification of the personnel "Iron Fitness World".
Based on these results, we have developed proposals to improve certification.
In conclusion, the results in accordance with objectives.
For final qualifying work: "The perfection of employees motivation in Iron Fitness World with the help of the implementation of internal marketing".
The Master Thesis performed on 59 sheets (A4 format, font Times
New Roman, font size 14, 1.5 line spacing), excluding attachments.
Number of tables - 8 (excluding attachments).
The number of figures - 7 (excluding attachments).
The number of formulae – 0 (excluding attachments).
Key terms - Motivation of employees, Internal Marketing, Motivators, Customer Service.
Final qualifying work consists of introduction, two parts, conclusion, bibliographical list, applications.
In the theoretical part presents the basic concepts, objectives of assessment, its types and forms, stages, criteria and methods.
In the practical part describes the General characteristics of the investigated enterprise and the activities of the personnel management, the analysis of the effectiveness of certification of the personnel "Iron Fitness World".
Based on these results, we have developed proposals to improve certification.
In conclusion, the results in accordance with objectives.