Геймификация обучения персонала как способ интеграции операционного и коммуникативного уровней менеджмента

Рейес Антонио Беатрис

Аннотация


ABSTRACT

Theme: “Gamification of Personnel Training as The Way to Integrate Operational and Communicative Levels of Management “
Master thesis is performed on 80 pages (format А4, the font type Times New Roman, font size 14, interlining 1.5) excluding attachments.
Number of tables – 24 (excluding attachments).
Number of pictures – 7 (excluding attachments).
Number of f graphics – 13 (excluding attachments).
Key words: Training, Training and Development Methods, Gamificaction, Gamification Design, Gamification Model.
Master Thesis consists in Introduction, three Chapters, Conclusion, Bibliography and Appendix.
In the theoretical part are presented the basic concepts, objectives of assessment, its types and forms, stages, criteria and methods.
In the practical part are analyzed the General characteristics of the investigated enterprise and the activities of the personnel management, the analysis of the Training methods currently used and the existence of gamification elements.
Based on these results, it is recommended, a survey application addressed to managers, supervisors, heads department, with a series of items to explore the viability of implementing gamification elements within the training methods currently used in The International Retail Company in Russia Region. It was proposed, the implementation of an Operational and Communicative Levels Management Model through specific Game Elements specifically for The International Retail Company in Russia Region
In conclusion developing strategies through specific Game Elements specifically for The International Retail Company in Russia Region.