Разработка кампании по продвижению бренда работодателя для позиционирования организации как лучшего работодателя в Уральском регионе
Аннотация
ABSTRACT
For final qualifying work: “Employer Branding Campaign for Positioning the Company as The Best Employer in The Ural Region ".
Master thesis is performed on 99 sheets (A4 format, font Times New Roman, font size 14, 1.5 line spacing), excluding attachments.
Number of tables – 15 (excluding attachments).
The number of figures – 28 (excluding attachments).
Key terms: Employer branding, campaign, positioning, employer, organization, Ural region, Human Resources, Marketing, best place to work
Final qualifying work consists in Introduction, three chapters, conclusion and bibliography.
In the theoretical part presents the definition of employer branding, importance of the topic and best practices.
The practical part describes the general characteristics of the investigated company, opinion of experts about employer branding and the analysis of gathered employees and students data with average results.
Based on these results, there was developed a proposal of employer branding campaign to position a company as the best employer in the Ural region.
In conclusion there are explained findings and how the objective was achieved.
For final qualifying work: “Employer Branding Campaign for Positioning the Company as The Best Employer in The Ural Region ".
Master thesis is performed on 99 sheets (A4 format, font Times New Roman, font size 14, 1.5 line spacing), excluding attachments.
Number of tables – 15 (excluding attachments).
The number of figures – 28 (excluding attachments).
Key terms: Employer branding, campaign, positioning, employer, organization, Ural region, Human Resources, Marketing, best place to work
Final qualifying work consists in Introduction, three chapters, conclusion and bibliography.
In the theoretical part presents the definition of employer branding, importance of the topic and best practices.
The practical part describes the general characteristics of the investigated company, opinion of experts about employer branding and the analysis of gathered employees and students data with average results.
Based on these results, there was developed a proposal of employer branding campaign to position a company as the best employer in the Ural region.
In conclusion there are explained findings and how the objective was achieved.