Система менеджмента образования: адаптация к экстремальным условиям и создание эффективной модели управления
Аннотация
Master's thesis (ВКР) consists of the introduction, three chapters, conclusion, bibliographic list, figures list and table list, including 73 references, and 2 appendices. The work includes 26 tables and 16 figures. The total volume of the master's thesis (ВКР) is 96 pages.
Keywords: Geopolitical Crisis, Academic Credibility, Latin American Countries Engagement, Sanctions, Effective Communication Strategies.
The objective of this research is to develop an effective communication strategy for the GSEM department that will enhance current strategies and modifications during times of crisis focusing on the possibility to recruit students from Latin American countries.
The scientific novelty of this study lies on the impact of the credibility of Master and Bachelor programs, students' perceptions of their future careers, and the effectiveness of communication strategies during times of crisis.
The practical significance of this study is to provide universities with insights and strategies for developing effective communication tactics during times of crisis, as well as identifying key drivers for successful communication strategies in the field of business and management education.
The effectiveness of the recommendations provided in this study is demonstrated through the analysis of data, which confirms the impact of geopolitical crisis on perceptions of Russia as a study destination, identifies key factors affected by sanctions, and highlights the preferences and communication channels of potential students, ultimately enabling universities to enhance their communication strategies and attract Latin American students effectively.
Keywords: Geopolitical Crisis, Academic Credibility, Latin American Countries Engagement, Sanctions, Effective Communication Strategies.
The objective of this research is to develop an effective communication strategy for the GSEM department that will enhance current strategies and modifications during times of crisis focusing on the possibility to recruit students from Latin American countries.
The scientific novelty of this study lies on the impact of the credibility of Master and Bachelor programs, students' perceptions of their future careers, and the effectiveness of communication strategies during times of crisis.
The practical significance of this study is to provide universities with insights and strategies for developing effective communication tactics during times of crisis, as well as identifying key drivers for successful communication strategies in the field of business and management education.
The effectiveness of the recommendations provided in this study is demonstrated through the analysis of data, which confirms the impact of geopolitical crisis on perceptions of Russia as a study destination, identifies key factors affected by sanctions, and highlights the preferences and communication channels of potential students, ultimately enabling universities to enhance their communication strategies and attract Latin American students effectively.