Оценка цифровой трансформации бизнес-модели в связи с пандемией covid-19: исследование местного бизнеса в Екатеринбурге, Россия
Аннотация
РЕФЕРАТ
ОЦЕНКА ЦИФРОВОЙ ТРАНСФОРМАЦИИ БИЗНЕС-МОДЕЛИ В СВЯЗИ С ПАНДЕМИЕЙ COVID 19: ИССЛЕДОВАНИЕ МЕСТНОГО БИЗНЕСА В ЕКАТЕРИНБУРГЕ, РОССИЯ
With the evolution of digital technologies, the traditional system of doing business has been fractured and many companies now more than ever must react to digitalization. The digital transformation brings innovation not only into the delivery of the product but to the way businesses are conducted nowadays. It is evident that the COVID-19 pandemic has changed our lives, and it is accurate to say that business activities and business models have undergone some form of digital transformation due to the COVID-19 pandemic. The main goal of this research paper was to identify how the digital transformation that was caused by the pandemic has changed the business model of a selected company in Yekaterinburg, Russia, clarify the definition of digital transformation, analyze the structured approach to digital transformation as well as the approach, phases, activities, and results.
Because the selected company is operating in the entertainment sector, this research paper is a case study. The basic activities and elements of the business models of the selected company, before and during the pandemic will be identified using the Business Model Canvas, and the company’s approach to digital transformation will be examined and analyzed, in other to make further recommendations for other companies looking to improve or change their business model through the digitization because of COVID-19 pandemic. The knowledge gained in this research shows how the digital transformation changed/improve the business model of the selected company. The conclusions of this research paper are mainly for other companies that are considering their digitalization.
Keywords: Digital Transformation; business model; digitization; business model innovation; enabler, business model canvas, balanced scorecard, Covid-19, Pandemic.
ОЦЕНКА ЦИФРОВОЙ ТРАНСФОРМАЦИИ БИЗНЕС-МОДЕЛИ В СВЯЗИ С ПАНДЕМИЕЙ COVID 19: ИССЛЕДОВАНИЕ МЕСТНОГО БИЗНЕСА В ЕКАТЕРИНБУРГЕ, РОССИЯ
With the evolution of digital technologies, the traditional system of doing business has been fractured and many companies now more than ever must react to digitalization. The digital transformation brings innovation not only into the delivery of the product but to the way businesses are conducted nowadays. It is evident that the COVID-19 pandemic has changed our lives, and it is accurate to say that business activities and business models have undergone some form of digital transformation due to the COVID-19 pandemic. The main goal of this research paper was to identify how the digital transformation that was caused by the pandemic has changed the business model of a selected company in Yekaterinburg, Russia, clarify the definition of digital transformation, analyze the structured approach to digital transformation as well as the approach, phases, activities, and results.
Because the selected company is operating in the entertainment sector, this research paper is a case study. The basic activities and elements of the business models of the selected company, before and during the pandemic will be identified using the Business Model Canvas, and the company’s approach to digital transformation will be examined and analyzed, in other to make further recommendations for other companies looking to improve or change their business model through the digitization because of COVID-19 pandemic. The knowledge gained in this research shows how the digital transformation changed/improve the business model of the selected company. The conclusions of this research paper are mainly for other companies that are considering their digitalization.
Keywords: Digital Transformation; business model; digitization; business model innovation; enabler, business model canvas, balanced scorecard, Covid-19, Pandemic.