Влияние «зеленого» цифрового банкинга на финансовую доступность и благополучие в странах АСЕАН / Effects of green digital banking on financial inclusion and wellbeing in ASEAN countries

Аннотация

This research highlights the significance of green digital banking in the context of promoting financial inclusion and improving the wellbeing of society. The author analyses the impact of green digital banking on financial inclusion and wellbeing, utilizing the example of ASEAN countries. The relevance of this research is determined by the increasing importance of green digital banking as one of the most relevant tools for building green economy and promoting sustainable development. The object of the research is green digital banking in ASEAN countries. The subject is the role of digital banking services and green practices of banks in increasing financial inclusion and wellbeing of society. The aim of research is to assess the impact of green digital banking adoption on wellbeing through financial inclusion acceleration. The research methodology is based on a complex analysis combining quantitative analysis of the data on 9 ASEAN countries from 2011 to 2022 and a case study of the largest ASEAN financial institutions. In conclusion, this research emphasizes the significance of green digital banking adoption for the establishment of a green economy and the advancement of sustainable development in ASEAN countries. Furthermore, a series of practical recommendations are presented for policymakers, with the objective of enhancing wellbeing and stimulating sustainable growth through the implementation of green banking practices and the digitalization of banking operations.