Эффекты маркетинга в социальных сетях для развития бизнеса международных компаний / Effects of social media marketing for international business
Аннотация
Social media has been actively developing since the 1990s. Currently, their audience is about 5 billion people - that is, more than half the world's population. Thanks to the development of technology, business is becoming more global, transnational corporations are being formed, and firms are entering new geographic markets. Social media is a convenient way to communicate with potential clients and an effective tool for promoting a brand in the global or local market.
The object of this study is advertising materials on social media of international companies. The subject of the study is the features of marketing of international companies on social media. The goal of the study is to determine the role and effects of social media in international marketing.
Marketing on social networks provides a large number of opportunities for brands: two-way communication with customers, targeted advertising, a large amount of statistics. However, international businesses need to be able to take advantage of these opportunities while avoiding the downsides and risks of international social media marketing. To enter a new market, it is not enough for a brand to simply launch a targeted advertising campaign, because it is also necessary to take into account the cultural, legislative and linguistic characteristics of the country or region.
After conducting a case study and modeling the budget of a potential marketing campaign for the Golden Apple brand on social media, the author came to the conclusion that social media has changed international marketing in many ways, allowing brands to effectively reach any audience and receive quick feedback. In general, international marketing in social media is an effective and convenient tool for promoting goods or services, increasing brand awareness and communicating with customers.
The object of this study is advertising materials on social media of international companies. The subject of the study is the features of marketing of international companies on social media. The goal of the study is to determine the role and effects of social media in international marketing.
Marketing on social networks provides a large number of opportunities for brands: two-way communication with customers, targeted advertising, a large amount of statistics. However, international businesses need to be able to take advantage of these opportunities while avoiding the downsides and risks of international social media marketing. To enter a new market, it is not enough for a brand to simply launch a targeted advertising campaign, because it is also necessary to take into account the cultural, legislative and linguistic characteristics of the country or region.
After conducting a case study and modeling the budget of a potential marketing campaign for the Golden Apple brand on social media, the author came to the conclusion that social media has changed international marketing in many ways, allowing brands to effectively reach any audience and receive quick feedback. In general, international marketing in social media is an effective and convenient tool for promoting goods or services, increasing brand awareness and communicating with customers.