Мировой рынок электронной торговли и особенности развития российского сегмента на примере ООО "Вайлдберриз" / The global e-commerce market and the peculiarities of the development of the Russian segment on the example of Wildberries LLC

Аннотация

The widespread spread of information and communication technologies has led to the development of e-commerce. The existing information, technological and technical-implementation capabilities make it possible to extend electronic forms of trade to almost all segments of market relations. The research paper examines the current state of e-commerce in the world and in Russia, its development. With the help of statistical and forecast data, the main players of the e-commerce market were identified at the moment and in the near future. The key factors of online trade growth in modern conditions of the world economy are considered.