Мировой фармацевтический рынок в условиях смены глобального лидера / Global pharmaceutical market in the context of a change of global leader

Аннотация

The importance of innovation in the pharmaceutical and medical industries, as well as the necessity for digital transformation in the pharmaceutical business, are discussed in this abstract. The study's goal is to evaluate the current condition and future development of the global pharmaceutical market, identify important variables influencing its growth, and identify possibilities for pharmaceutical businesses in this field. In addition, the study tries to determine the positive and bad aspects of digitalization in this industry. Case studies, scholarly articles, and comparative analysis were employed as research methodologies. The major findings suggest that collaboration between medical and technical industries is critical for developing better patient solutions. The pharmaceutical market and healthcare system benefit from digital change. External alliances enable healthcare organizations to attain future strategic leadership. The study suggests that investment in new drug research and development is critical for pharmaceutical company performance, and that innovation, competitiveness, efficiency, and accessibility are critical variables for success in the pharmaceutical market.