Развитие международной стратегии продаж производственных компаний на примере Ferrit S.R.O. / Development of an international sales strategy for manufacturing companies on the example of Ferrit S.R.O.
Аннотация
This research addresses a highly relevant and pressing topic in the realm of international business and manufacturing. With globalization and increased competition, companies worldwide are seeking to expand their market reach beyond domestic boundaries. The importance of crafting effective international sales
strategies cannot be overstated, as it can significantly impact a company's growth and
profitability. In this context, this study focuses on FERRIT s.r.o, a manufacturing company, to provide a practical example of international sales strategy development.
This is particularly timely given the evolving dynamics of global markets, trade regulations, and customer expectations.
The relevance of the research topic is based on the recognized need for companies to expand their sales geography, driven by the desire to open new markets and increase their customer base, and consequently, their revenue.
In today's globalized economy, companies are presented with unique
opportunities to expand their influence in the global market. One of the key elements of successful company development in this context is the development and implementation of an effective international sales strategy. In the manufacturing
sector, where competition is higher than ever, companies are compelled to seek new markets and customers abroad to ensure sustainable growth and survival.
With various forms of market entry available for international expansion, it is necessary to build a sound strategy that significantly differs from domestic sales strategies and takes into account the peculiarities of foreign economies. When formulating an international strategy, one of the company's primary tasks is to forecast market dynamics as a whole entity and delve into specifics – the markets of specific countries where international operations are planned.
In today's globalized business environment, entering international markets often holds the key to sustainable growth and success. Conducting research in this
field can help identify market opportunities, understand cultural differences, analyze
competition, determine effective pricing and distribution strategies, and make informed decisions about market entry and expansion. By developing a well-founded
and adapted international sales strategy, industrial enterprises can achieve success in
global markets and reach their growth objectives.
The main purpose of this research is to examine and understand the
development of international sales strategies employed by manufacturing companies, with Ferrit s.r.o. as a case study. The specific objectives include analyzing the key drivers of international sales, evaluating the challenges encountered, and proposing effective strategies for market expansion. Additionally, the study aims to provide valuable insights into how manufacturing firms can adapt and thrive in the international arena by making informed decisions in their sales efforts.
In line with this goal, the following key tasks were delineated:
examination of the theoretical foundations of the essence of international sales strategy;
study of the stages of international sales strategy;
exploration of methodological approaches for the development of
international sales strategy in an industrial enterprise;
analysis of the existing sales strategy and assessment of the external
environment of the industrial enterprise, FERRIT s.r.o;
analysis of activities related to the development of the international sales
strategy at FERRIT s.r.o;
development of a recommendation plan for the development of the
international sales strategy and an evaluation of their effectiveness;
in-depth examination of the issue of social responsibility and sustainable
development in the development process;
The subject of this research is the international sales strategy development of manufacturing companies, and the object of study is FERRIT s.r.o, a Czech family manufacturing firm. The research delves into FERRIT's strategies, practices, and experiences as a representative case to provide actionable insights and lessons for similar manufacturing companies.
strategies cannot be overstated, as it can significantly impact a company's growth and
profitability. In this context, this study focuses on FERRIT s.r.o, a manufacturing company, to provide a practical example of international sales strategy development.
This is particularly timely given the evolving dynamics of global markets, trade regulations, and customer expectations.
The relevance of the research topic is based on the recognized need for companies to expand their sales geography, driven by the desire to open new markets and increase their customer base, and consequently, their revenue.
In today's globalized economy, companies are presented with unique
opportunities to expand their influence in the global market. One of the key elements of successful company development in this context is the development and implementation of an effective international sales strategy. In the manufacturing
sector, where competition is higher than ever, companies are compelled to seek new markets and customers abroad to ensure sustainable growth and survival.
With various forms of market entry available for international expansion, it is necessary to build a sound strategy that significantly differs from domestic sales strategies and takes into account the peculiarities of foreign economies. When formulating an international strategy, one of the company's primary tasks is to forecast market dynamics as a whole entity and delve into specifics – the markets of specific countries where international operations are planned.
In today's globalized business environment, entering international markets often holds the key to sustainable growth and success. Conducting research in this
field can help identify market opportunities, understand cultural differences, analyze
competition, determine effective pricing and distribution strategies, and make informed decisions about market entry and expansion. By developing a well-founded
and adapted international sales strategy, industrial enterprises can achieve success in
global markets and reach their growth objectives.
The main purpose of this research is to examine and understand the
development of international sales strategies employed by manufacturing companies, with Ferrit s.r.o. as a case study. The specific objectives include analyzing the key drivers of international sales, evaluating the challenges encountered, and proposing effective strategies for market expansion. Additionally, the study aims to provide valuable insights into how manufacturing firms can adapt and thrive in the international arena by making informed decisions in their sales efforts.
In line with this goal, the following key tasks were delineated:
examination of the theoretical foundations of the essence of international sales strategy;
study of the stages of international sales strategy;
exploration of methodological approaches for the development of
international sales strategy in an industrial enterprise;
analysis of the existing sales strategy and assessment of the external
environment of the industrial enterprise, FERRIT s.r.o;
analysis of activities related to the development of the international sales
strategy at FERRIT s.r.o;
development of a recommendation plan for the development of the
international sales strategy and an evaluation of their effectiveness;
in-depth examination of the issue of social responsibility and sustainable
development in the development process;
The subject of this research is the international sales strategy development of manufacturing companies, and the object of study is FERRIT s.r.o, a Czech family manufacturing firm. The research delves into FERRIT's strategies, practices, and experiences as a representative case to provide actionable insights and lessons for similar manufacturing companies.