Кросс-культурный анализ управления китайско-российскими совместными предприятиями / Cross-cultural management analysis of Sino-Russian joint ventures

Чжан Цзинтун

Аннотация


ABSTRACT
In today's context of globalization, countries are opening up trade to achieve better economic and trade outcomes. As a result, cross-border trade is becoming more widespread, and the need for technology, labor, capital and managers has become more urgent. The development of Sino-Russian trade has promoted the integration of the cultures of the two countries, but the differences in the business processes of Sino-Russian joint ventures have become one of the constraints on the development of enterprises. In order to promote the sustainable development of Sino-Russian joint ventures, it is necessary to discuss the cross-cultural management of joint ventures between the two countries. Because only with a deep understanding of the current situation and problems of cross-cultural management of joint ventures we can give corresponding suggestions on the problems.
The graduation project aims to study the intercultural relations between the Russian Federation and the People's Republic of China by exploring the current situation of Sino-Russian joint ventures in China. The work compares the ways in which the cultures of the two countries are integrated, cultural differences and work habits.
The work includes an introduction, two chapters, conclusions, and references.
Based on investigating and studying the management of Sino-Russian joint ventures, we found that the cross-cultural management of Sino-Russian joint ventures is a business management model based on cultural management, aiming to promote the cultural integration and unification of joint ventures between the two countries. In the first part, we set out the background, significance and purpose of the research. The second part summarizes the research results of scholars from various countries, expounds the cultural differences, the meaning and characteristics of culture between China and Russia, and the relevant basic concepts of cross-cultural theory. Through interviews with the managers and employees of three large Sino-Russian joint ventures, the current situation of cross-cultural management of Sino-Russian joint ventures was summarized and analyzed, and the problems and influencing factors in cross-cultural management of joint ventures were proposed.
From the three aspects of facing up to cultural differences, resolving cultural conflicts, carrying out cultural integration, and promoting the implementation of cross-cultural management strategies, we provide suggestions for improving the cross-cultural management of Sino-Russian joint ventures. It is hoped that this study can provide practical help for Sino-Russian joint ventures and recommendations for cross-cultural management of Sino-Russian joint ventures in the future.
Thus, the relevance of the research is determined by the current situation and problems faced by Sino-Russian joint ventures in cross-cultural management which can impact on economic and trade productivity.
The relevance of the research determines the topic of the study “Cross-cultural management analysis of Sino-Russian joint ventures.”
The object of the research is the cross-cultural relations of Sino-Russian joint ventures in China.
The subject of the research is cross-cultural management that impacts the international activity of Sino-Russian joint ventures in China.
The aim of the research is to analyze the current international activity in Sino-Russian joint ventures on the base of cross-cultural management to propose recommendations for improving it.
The aim of the research defines the following tasks:
- acquisition of data and analysis of cross-cultural management practices.
- consider the development and trends of Sino-Russian joint ventures.
- consider the differences in corporate culture between China and Russia within the company based on the opinions of employees and management within the Sino-Russian joint ventures.
- analyze all cultural differences by comparing the management culture patterns and current conditions of joint ventures in the People's Republic of China and the Russian Federation.
- propose recommendations to improve the cross-cultural management of Sino-Russian joint ventures.
The methods examining the differences between Chinese and Russian cross-cultural management include literature review, in-depth interviews and comparative analysis.
The theoretical and methodological basis of the research are the following works: J. W. Berry, Chan A.K.K., Chan K.-B., S. Dugan, H. Geert, L. I. Grishaeva, He Jiahuan, D.C. Hambrick, G. Hofstede, N. Holden, D. Kim, A. Laurent, Li J., Lin X., Luk V., Ma Y., W. J. Lonner, E. G. Ochieng, Pan Y., H.S. Park, A. D. F. Price, Y. Shi, P.B. Smith, A-M. Søderberg, A.-M., F. Trompenaars, Tsui, A., L. V. Tsurikova, Wang C. L., Wang G.X., Xin K.R., etc.
The practical significance of the research is in recommendations on improvement of the activity of Sino-Russian joint ventures taking into account cross-cultural parameters which can support mutually beneficial relations between two countries and develop productive socio-economic context.
The structure of the research includes introduction, 2 chapters, conclusion, and references.
In the introduction the relevance, object, subject, aim, tasks, methods and research methods and theoretical and methodological basis are defined.
In the first chapter, the basis of related research, including some basic theories of culture and cross-cultural management, research results of scholars and targeted research on cross-cultural theory are discussed.
Besides, the overview and trends of Sino-Russian joint ventures mainly pave the way for the next content, that is, the background knowledge of cross-cultural management of Sino-Russian joint ventures.
In the second chapter, there is an analysis of the cross-cultural management of Sino-Russian joint ventures based on in-depth interviews with the employees of three Sino-Russian joint ventures for understanding the influencing factors, current situation and existing problems of cross-cultural management of Sino-Russian joint ventures.
Finally, based on the above analysis, recommendations for improving the cross-cultural management of Sino-Russian joint ventures are put forward and summarized.
There also showed the influence of cross-cultural management on the social responsibility of joint ventures.
Keywords: Sino-Russian joint ventures, bilateral relations, intercultural relations, international activities, intercultural factors, social responsibility.