Применение инструментов онлайн-маркетинга на международном рынке бизнес-образования
Аннотация
Relevance of the research topic: Educational exhibitions are an important part of the marketing activities of universities in their international promotion. High competition in the educational environment and the specifics of educational services force universities to look for new effective ways of self–promotion. Hence, in connection with the coronavirus pandemic, a new format of
international exhibitions has appeared all over the world: online exhibitions. In this regard, it is necessary to analyze the new experience of organizing online exhibitions as one of the ways to promote universities at the international level and to identify the effectiveness of this online marketing tool.
The purpose of the study: to identify opportunities to improve the effectiveness of international online marketing in the field of business education through online exhibitions.
The object of research: socio–economic relations arising as a result of the international promotion of the organization.
Subject of research: international online educational exhibitions and their importance in the international promotion of business schools.
This final qualifying work includes an introduction, the first chapter (including three paragraphs), the second chapter (including four paragraphs), the final section and a list of sources and literature used.
The first chapter lays the theoretical basis for the application of online marketing tools in the international business education market, including characteristics of market participants, trends and an overview of existing research in the field of online marketing of educational services. It also describes methods for analyzing the effectiveness of marketing activities in the digital environment, including their characteristics.
The second chapter is devoted to the practical study of the international digital promotion of GSEM in UrFU, as well as the identification of ways to improve the effectiveness of future marketing communications in the international online environment. The second section also includes the creation of a project for the international online promotion of GSEM in order to attract more
international students, as well as the study of the activities of international business schools in terms of achieving various sustainable development goals.
In this paper, the issues affecting the topic of online marketing are considered, the specifics of the international market of business education, international and online marketing, MBA programs and trainings are considered, and the effectiveness of online exhibitions is calculated.
Conclusions: Modern business schools face a difficult task: they should not only transmit the teacher's "talking head" online using standard webinar technologies, but also include various tools in the learning process that can reproduce the interaction of students in the classroom and provide the necessary learning dynamics.
In the modern world, exhibition activities are actively developing and undergoing changes. Due to the pandemic, the issue of participation in online exhibitions is very relevant, so many events have switched to digital format. So, in connection with the pandemic, the format of international exhibitions around the world has changed: the format of online exhibitions has appeared. Thus, the study of the effectiveness of the new exhibition format is currently relevant.
international exhibitions has appeared all over the world: online exhibitions. In this regard, it is necessary to analyze the new experience of organizing online exhibitions as one of the ways to promote universities at the international level and to identify the effectiveness of this online marketing tool.
The purpose of the study: to identify opportunities to improve the effectiveness of international online marketing in the field of business education through online exhibitions.
The object of research: socio–economic relations arising as a result of the international promotion of the organization.
Subject of research: international online educational exhibitions and their importance in the international promotion of business schools.
This final qualifying work includes an introduction, the first chapter (including three paragraphs), the second chapter (including four paragraphs), the final section and a list of sources and literature used.
The first chapter lays the theoretical basis for the application of online marketing tools in the international business education market, including characteristics of market participants, trends and an overview of existing research in the field of online marketing of educational services. It also describes methods for analyzing the effectiveness of marketing activities in the digital environment, including their characteristics.
The second chapter is devoted to the practical study of the international digital promotion of GSEM in UrFU, as well as the identification of ways to improve the effectiveness of future marketing communications in the international online environment. The second section also includes the creation of a project for the international online promotion of GSEM in order to attract more
international students, as well as the study of the activities of international business schools in terms of achieving various sustainable development goals.
In this paper, the issues affecting the topic of online marketing are considered, the specifics of the international market of business education, international and online marketing, MBA programs and trainings are considered, and the effectiveness of online exhibitions is calculated.
Conclusions: Modern business schools face a difficult task: they should not only transmit the teacher's "talking head" online using standard webinar technologies, but also include various tools in the learning process that can reproduce the interaction of students in the classroom and provide the necessary learning dynamics.
In the modern world, exhibition activities are actively developing and undergoing changes. Due to the pandemic, the issue of participation in online exhibitions is very relevant, so many events have switched to digital format. So, in connection with the pandemic, the format of international exhibitions around the world has changed: the format of online exhibitions has appeared. Thus, the study of the effectiveness of the new exhibition format is currently relevant.