Разработка маркетинговой стратегии выхода компании на зарубежные рынки
Аннотация
The diploma thesis deals with the development of a marketing strategy for the company's entry into foreign markets. The relevance of this topic lies in the fact that in order to realize the potential and maximize the profit of the company, high-quality strategic decisions are needed, the choice of the optimal strategy for the development of the company and the development of an effective algorithm for the implementation of the chosen strategy.
The purpose of the thesis is to develop a marketing strategy for the entry of the company PC "Krovtech" into foreign markets.
The object of the study is the enterprise LLC PC "Krovtech".
The subject of the study is the methodology of the formation of a marketing strategy for the company's entry into foreign markets.
In accordance with the purpose and objectives of this work, the role and place of the marketing strategy and marketing tools in the implementation of the company's exit strategies to the foreign market were considered; an algorithm for developing a marketing strategy for entering the foreign market was proposed; an analysis of current activities was carried out, as a result of which it was revealed that the company depends on various sources of financing; an analysis of the company's sustainable development indicates about sustainability, but at the same time its reserves are small. A marketing strategy for entering the foreign market of Kazakhstan was developed for the company PC "Krovtech" LLC, an assessment of the effectiveness of the marketing strategy was carried out, as well as an assessment of the economic efficiency of the marketing activities of PC "Krovtech" LLC in the market of Kazakhstan.
The purpose of the thesis is to develop a marketing strategy for the entry of the company PC "Krovtech" into foreign markets.
The object of the study is the enterprise LLC PC "Krovtech".
The subject of the study is the methodology of the formation of a marketing strategy for the company's entry into foreign markets.
In accordance with the purpose and objectives of this work, the role and place of the marketing strategy and marketing tools in the implementation of the company's exit strategies to the foreign market were considered; an algorithm for developing a marketing strategy for entering the foreign market was proposed; an analysis of current activities was carried out, as a result of which it was revealed that the company depends on various sources of financing; an analysis of the company's sustainable development indicates about sustainability, but at the same time its reserves are small. A marketing strategy for entering the foreign market of Kazakhstan was developed for the company PC "Krovtech" LLC, an assessment of the effectiveness of the marketing strategy was carried out, as well as an assessment of the economic efficiency of the marketing activities of PC "Krovtech" LLC in the market of Kazakhstan.