Влияние электронной коммерции на реальную экономику

Лю Шубо

Аннотация


Since the beginning of the new century, the popularization and development of modern information technology and the Internet have allowed E-commerce to develop rapidly. At present, E-commerce has become an important part of the social economy and a more modern marketing model. As a modern economic model, E-commerce exhibits advantages such as convenience, high cost performance, and rich content, which have a great impact on the development of the real economy.
Purpose: Study the impact of COVID-19 on the Chinese retail market.
Tasks:
- study academic literature on the development of e-commerce, and the impact of the pandemic on the economy of the real and electronic sectors;
- collect data on the e-commerce market during the coronavirus pandemic;
- built an econometric model;
- analyze of the econometric model;
- make recommendations for the development of the e-commerce market in China.
In this global crisis, COVID-19 has caused relatively large fluctuations in E-commerce and the real economy, but it is the real economy that is more affected by the epidemic than E-commerce. This aspect also benefits from the characteristics of E-commerce. In this crisis, it was only affected by volatility, while the real economy was hit hard. When the epidemic stabilized and the economy began to recover, the real economy was not picking up as fast as E-commerce, which proved that E-commerce is now an indispensable part of people’s lives. And in the future, E-commerce will account for an increasing proportion of people's expenditures.