Влияние пандемии на развитие мирового рынка медицинских аппаратов
Аннотация
This work analyzes the most effective marketing channels for attracting international students. The number of international students is one of the significant indicators of university internationalization, which is taken into account when compiling international rankings of universities. The conclusions to work with the main tools and methods of recruiting international students are based on fundamental research and analysis of university websites.
The relevance of the topic lies in identifying modern mechanisms for promoting business schools, despite the growing competition between universities. Evidences the importance of the inflow of foreign students as an effective way to promote the educational institution.
The goal of the thesis is to find the most effective modern tools for promoting business schools and attracting international students.
In accordance with the purpose of the work the main objectives were identified - the analysis of modern scientific literature on the promotion of business schools and attracting international students, identifying and identifying the most effective tools of Internet marketing, understanding the specifics of recruiting to develop a marketing strategy for the promotion of universities.
The object of the thesis is a set of components of business school promotion process.
The subject of the thesis is the activity of attracting foreign students to higher education institutions as a method of international promotion.
It was found that online promotion tools are the most effective in the international market and are guiding international applicants in their decision to choose a university. This serves as a prerequisite for a more in-depth analysis of digital marketing resources and the search for new online opportunities. Each university, depending on its activities, focus and financial background, decides for itself which communication elements are most effective and appropriate for it.
The relevance of the topic lies in identifying modern mechanisms for promoting business schools, despite the growing competition between universities. Evidences the importance of the inflow of foreign students as an effective way to promote the educational institution.
The goal of the thesis is to find the most effective modern tools for promoting business schools and attracting international students.
In accordance with the purpose of the work the main objectives were identified - the analysis of modern scientific literature on the promotion of business schools and attracting international students, identifying and identifying the most effective tools of Internet marketing, understanding the specifics of recruiting to develop a marketing strategy for the promotion of universities.
The object of the thesis is a set of components of business school promotion process.
The subject of the thesis is the activity of attracting foreign students to higher education institutions as a method of international promotion.
It was found that online promotion tools are the most effective in the international market and are guiding international applicants in their decision to choose a university. This serves as a prerequisite for a more in-depth analysis of digital marketing resources and the search for new online opportunities. Each university, depending on its activities, focus and financial background, decides for itself which communication elements are most effective and appropriate for it.