Место Азиатских E-commerce компаний в мировой экономике

Доманин Леонид Евгеньевич

Аннотация


The global electronics markets are growing at a rapid pace, the COVID-19 pandemic and changes in human consumer behavior have further accelerated this process. Yesterday’s global giants are meeting threats from new players from different regions of the planet. This study aims to explore the global e-commerce market for various industry leaders.
The object of my research is the global e-commerce market.
Research subject is Asian companies operating in the e-commerce sector.
The aim of the study is to assess the changing role and position of Asian companies in the commerce market of the global economy. To achieve them, the following tasks were set:
- show the state of the industry in the global economy;
- identify the characteristics of global e-commerce players and key industry trends;
- assess the main markets of the Asian region;
- make a financial analysis of the leading companies in the Asian region;
- explore the use of e-commerce contributions to sustainable business development.