Управление процессом развития гостиничного бизнеса в Швеции и Японии: кросс-культурный аспект
Аннотация
The relevance of the cross-cultural aspect in the hotel business is very actual today. The proposed research objectives will allow the top managers of the hotel to choose the most successful business strategy, including due to the subtleties of cross-cultural management. In our research, we analyze the glocalization strategy of hotels in Japan and Sweden to understand whether it will be successful in this market. The aim of this paper is to assess the impact of cross-cultural aspects on the hotel business in Sweden and Japan.
Thanks to the econometric analysis, as well as the interpretation of Porter's analysis of the five forces, we have made the following conclusions:
As a percentage of the country's population, Swedes prefer to travel outside their country more, while Japan has more developed domestic tourism.
Due to cultural differences, holidays in Japan are most developed among older people, while the main target audience in the hotel business is young people.
In our opinion, it is easier to enter this area in Sweden than in Japan, since the country of the rising sun is dominated by local companies, which are likely to simply not allow new players to enter the market.
The coronavirus infection has had a very negative impact on the hotel and tourism sector, but thanks to technological innovations, tourism should return to its pre-COVID-19 indicators in the near future.
Thanks to the econometric analysis, as well as the interpretation of Porter's analysis of the five forces, we have made the following conclusions:
As a percentage of the country's population, Swedes prefer to travel outside their country more, while Japan has more developed domestic tourism.
Due to cultural differences, holidays in Japan are most developed among older people, while the main target audience in the hotel business is young people.
In our opinion, it is easier to enter this area in Sweden than in Japan, since the country of the rising sun is dominated by local companies, which are likely to simply not allow new players to enter the market.
The coronavirus infection has had a very negative impact on the hotel and tourism sector, but thanks to technological innovations, tourism should return to its pre-COVID-19 indicators in the near future.